The Muslim World of Colas
1. In the Muslim world, cola drinks are as popular as ever. Coca-Cola and
Pepsi are well-known brands. Moreover, in recent years, several Muslim cola drink companies have emerged1 to compete with the U.S. beverage giants.
2. Zam-Zam Cola, Mecca-Cola, Qibla-Cola, Star-Cola, Arab-Cola, and Cola Turka are gaining popularity in Muslim and other countries worldwide. The three latest entrants2 in the “cola wars”-Mecca-Cola, Qibla-Cola, and Cola Turka –use politically minded advertisements to urge customers to buy cola drinks marketed by Muslim-owned companies, not American brands.